Interview: Nir Eyal, author of Hooked, on how to form lasting habits
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
Understanding Variable Rewards in Habit Formation
This chapter explores the principles from 'Hooked', particularly the impact of variable rewards on user behavior. It examines the timeless hook model consisting of trigger, action, reward, and investment, while noting cultural differences in the rewards that fulfill our constant human needs.
Transcript
Play full episode
