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5min chapter
Interview: Nir Eyal, author of Hooked, on how to form lasting habits
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Psychology of Variable Rewards
This chapter examines how variable rewards shape human behavior through insights from animal studies and brain science. It discusses concepts like predictive processing and persistence hunting, drawing connections between ancient survival strategies and modern patterns of engagement with technology.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode