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5min chapter
Interview: Nir Eyal, author of Hooked, on how to form lasting habits
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Intro
This chapter explores the intersection of behavioral science and consumer habits, as the speaker reflects on their personal journey with obesity and its impact on their career. The discussion highlights how product design can encourage positive behaviors while also addressing the risks of negative distractions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode