The Importance of Setting High Standards in Programmatic Advertising

In this podcast episode, the speaker emphasizes the need for advertisers to set high standards in programmatic advertising. The speaker argues that advertisers have the choice to demand quality and transparency or to settle for lower quality inventory. They highlight the importance of assessing probabilities and making informed decisions based on accurate data and insights. The speaker also mentions the $13 billion wasted annually on made-for-advertising websites and the need for advertisers to demand log file data from their partners to ensure transparency.