14min chapter

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The Real Economics Of Programmatic

AdExchanger

CHAPTER

Defining and Identifying Fraud in Programmatic Advertising

The speakers discuss the challenges of defining and identifying fraud in programmatic advertising, including the lack of an industry-accepted definition for made-for-advertising websites and the blurry line between fraud and garbage content. They also cover different types of waste in programmatic advertising, such as MFA sites and domain spoofing, and emphasize the need for advertisers to take responsibility and combat fraud.

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