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3min chapter
The Real Economics Of Programmatic
AdExchanger
Auctions and the Uncertainty of Private Marketplace Deals
The speakers explore the concept of auctions in programmatic advertising and draw parallels with box lot auctions and the TV show Storage Wars. They also discuss the uncertainty surrounding private marketplace deals and emphasize the importance of looking inside these deals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode