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2min chapter
The Real Economics Of Programmatic
AdExchanger
Introduction
In this chapter, the podcast introduces the topic of Radical Transparency and their guest, Tom Triscari. They discuss the economics of programmatic, the rise of ad tech's new favorite enemy made for advertising websites, and the recent programmatic transparency report by the ANA.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode