#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset.

In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, stale marketing.

Including tips for:
- Enabling employee advocacy
- Leveraging your company story
- And using the language of your customer

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