#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Five Step Process
The sea sweet and investers is a five-step transformation process. The first step is, the company's story must be clearly articulated. external communication must be in the language of the customer. Internal communication must drive the creation of employee advocates. consumers trust people faster than they trust companies. And then the fifth is that you can experiment with new technologies, but only if your organization seeks to master them.
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Transcript
