#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Growth Hacking
Growth hacking was misshapen, and more importantly, became inhuman. Many of those principles have indeed been folded into what we see in t the more general digital marketing sphere. But when you decide to do a particular strategy, there is still a human on the other end of that. When you just pursue growth all costs, then you lead to flame out stories.
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Transcript
