#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Using the Language of the Customer
All commune ation should be in the language of the customer. But what you'll find is when your marketing team spends their effort drafting this idea of what that language should be, they're coming from their own perspective. So i like to use a virtual assistant to harvest reviews through using a word cloud tool. And by doing that, what i'm going to get is those key words that keep cropping up over and over again. Now they might sound very similar, they might sound almost identical to what your marketing team already comes up with. But by using the language that others describe you as, you're getting closer to the truth. You're getting close to why a prospect even chooses
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