#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Build a Great Employee Brand
When you're in a sastata, chances are a lot of people don't know your brand. You really do need to tap into those strong employees and lean on them for thought leadership. When we did this ourselves, we originally certainly had a viral focus, and it brought us nothing in new business. But suddenly, by doing that shift, in the course of one year, we managed to get a third of our new business from pure thought leadership alone. People trust people quicker than they trust companies. T but about where were we? Point? Nmb three, i think that was but nuber four, and in the process. Yes.
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