Freakonomics Radio

76. You Eat What You Are, Part 1

May 23, 2012
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ANECDOTE

Sensory Food Shopping

  • John McPhee observed customers at the Union Square Greenmarket intensely interacting with fresh produce.
  • They'd squeeze, sniff, and examine each item, demonstrating a connection with their food.
INSIGHT

Food Paradox

  • While farmer's markets offer appealing qualities, they may not be a universally applicable model for modern food systems.
  • America faces a food paradox with increased options but also more unhealthy choices and obesity.
INSIGHT

Decline of American Food

  • American food quality declined from the 1910s to the 1980s, marked by processed foods and chain restaurants.
  • Earlier, American food was praised for freshness and variety by European visitors.
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