StreamTime Sports Game changers: The art of innovative sports marketing
6 snips
May 29, 2024 Robert Gottlieb, a sports media expert from Fox Sports, Jennifer Storms of NBC Universal, and Phil Cook from the WNBA dive into the dynamic world of innovative sports marketing. They discuss the modern fan's evolving profile and the challenges marketers face in engaging diverse audiences. The trio reveals how technology is reshaping marketing tactics and the impact of influencer partnerships. They also highlight the balance between keeping die-hard fans engaged while attracting newcomers, emphasizing the power of authenticity and strategic social media use.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Evolving Strategies in Sports Marketing
04:04 • 12min
The Power of Authenticity in Sports Marketing
16:34 • 3min
Navigating Sports Marketing Challenges
19:52 • 4min
Navigating the Intersection of Sports and Social Media
23:24 • 17min
The Evolution of Women's Sports and Media
40:47 • 6min
Navigating Ad Fatigue in a Saturated Market
46:22 • 2min