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StreamTime Sports
Game changers: The art of innovative sports marketing
May 29, 2024
Robert Gottlieb, a sports media expert from Fox Sports, Jennifer Storms of NBC Universal, and Phil Cook from the WNBA dive into the dynamic world of innovative sports marketing. They discuss the modern fan's evolving profile and the challenges marketers face in engaging diverse audiences. The trio reveals how technology is reshaping marketing tactics and the impact of influencer partnerships. They also highlight the balance between keeping die-hard fans engaged while attracting newcomers, emphasizing the power of authenticity and strategic social media use.
48:36
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Quick takeaways
- Modern sports marketers must adeptly blend data analysis, creativity, and consumer behavior to connect with diverse and tech-savvy audiences.
- Understanding the unique engagement patterns of younger fans is crucial for converting casual viewers into loyal supporters through compelling storytelling.
Deep dives
The Evolving Role of Modern Sports Marketers
Modern sports marketers must blend various skills as the landscape shifts rapidly. They are expected to be adept in data analysis, creativity, and consumer behavior to connect with diverse audiences. Unlike a decade ago, today’s marketing demands a keen understanding of engagement and consumption along with the monetization of content across multiple platforms. This complexity is amplified by an increasingly fragmented media environment where reaching fans amidst numerous distractions poses a significant challenge.
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