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3min chapter
Game changers: The art of innovative sports marketing
StreamTime Sports
The Power of Authenticity in Sports Marketing
This chapter examines the crucial role of talent and influencer marketing in the sports industry, especially within the context of the WNBA. It highlights the need for genuine connections between athletes and the brands they represent, while addressing the challenges of effective marketing strategies and the cultural significance of basketball in the U.S.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode