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17min chapter
Game changers: The art of innovative sports marketing
StreamTime Sports
Navigating the Intersection of Sports and Social Media
This chapter explores the strategic use of social media for marketing live sports, particularly women's basketball, alongside traditional broadcast channels. It highlights the importance of collaboration among leagues, teams, and athletes to enhance brand visibility and engagement, while addressing the complexities of navigating viewer access across various platforms. Additionally, the chapter discusses the evolving nature of partnerships in sports marketing, emphasizing flexible agreements and the need for effective communication and marketing strategies.
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