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6min chapter
Game changers: The art of innovative sports marketing
StreamTime Sports
The Evolution of Women's Sports and Media
This chapter explores the growth of women's sports, particularly in the WNBA, focusing on new talent and the critical role of media in enhancing the league’s visibility. It also discusses the shifting landscape of sports marketing and fan engagement in an increasingly fragmented media environment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode