Game changers: The art of innovative sports marketing
StreamTime Sports
00:00
Evolving Strategies in Sports Marketing
This chapter explores the changing landscape of sports marketing, focusing on the need for adaptability and the integration of consumer engagement strategies. It highlights the challenges of reaching a diverse audience, particularly younger generations, through both traditional and modern media platforms. The discussion emphasizes the importance of data-driven insights and narrative-driven marketing to capture the attention of casual fans while fostering loyalty among dedicated audiences.
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