Consulting Success Podcast cover image

Consulting Success Podcast

Secrets Of Profitable Pricing For Consultants With Bill Wilson: Podcast #320

Feb 19, 2024
Experienced consultant Bill Wilson discusses profitable pricing and sales strategies. Topics include navigating a rebrand, effective pricing strategies, avoiding sales pitfalls, filtering clients with budget constraints, messaging for target clients, and scaling business efficiently.
38:51

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Developing an effective pricing strategy is crucial for consultants to drive success in their business.
  • Paying attention to common pitfalls during sales calls helps consultants avoid potential challenges and improve client relationships.

Deep dives

Offering Pricing Guidance to B2B SaaS Companies

Bill Wilson is the founder of Pace Pricing, an agency that helps B2B software as a service (SaaS) companies implement successful pricing structures. Wilson specializes in guiding these companies through the pricing challenges often associated with B2B SaaS. He offers coaching and consulting services, working closely with revenue leaders to ensure clarity and effectiveness in pricing strategies. Wilson emphasizes the need for sales reps to understand pricing in order to effectively communicate it to customers. His expertise lies in helping companies build good pricing practices from the ground up, a process that includes pricing audits, market analysis, and the development of pricing teams. Wilson's approach incorporates a productized pricing system that is easy to train others on and can be scaled as the business grows.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode