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Secrets Of Profitable Pricing For Consultants With Bill Wilson: Podcast #320

Consulting Success Podcast

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Transition to Specializing in Pricing for B2B SaaS Companies

The chapter details the speaker's journey from running an agency to focusing on pricing for B2B SaaS companies. It covers the experience of selling productized services, building software resembling a B2B SaaS pricing page, starting a startup, and raising money. The chapter emphasizes the importance of having a clear pricing strategy aligned with customer value to avoid missed opportunities.

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