Emily Kramer, co-founder of MKT1, Bill Wilson, founder of Pace Pricing, and Karan Sood, director at Rakuten Kobo, dive into the often daunting world of B2B pricing pages. They share crucial insights on crafting clear and transparent pricing, identifying common pitfalls in pricing strategies, and structuring tiers effectively. Listeners will learn about the importance of social proof, risk reversal, and the debate over displaying prices versus contact forms. Live teardowns of real pricing pages offer actionable lessons for improving conversions.

In this engaging conversation, Bill Wilson, Founder and CEO of Pace Pricing, dives deep into the intricate world of SaaS pricing. He discusses the evolution of pricing strategies and highlights common pitfalls companies encounter. The psychological effects of pricing on buyers are explored, along with the unique challenges faced when pricing AI products. Bill emphasizes the necessity of data-driven decisions and ongoing customer feedback to refine pricing models, providing actionable insights for both new ventures and those re-evaluating their strategies.

Bill Wilson, an innovative permaculture expert, shares his inspiring transition from truck driver to a passionate advocate for sustainable living. He discusses the crucial role of hands-on experiences in permaculture and highlights the importance of accessible education. The conversation delves into the soil crisis and sustainable farming solutions, critiquing modern agriculture while promoting community-based health practices. Bill emphasizes the value of authenticity in permaculture ethics, advocating for meaningful connections and a harmonious relationship with nature.

Experienced consultant Bill Wilson discusses profitable pricing and sales strategies. Topics include navigating a rebrand, effective pricing strategies, avoiding sales pitfalls, filtering clients with budget constraints, messaging for target clients, and scaling business efficiently.

Bill Wilson and Dr. Robert Smith, co-founders of Alcoholics Anonymous, share their remarkable journey in creating one of the world's largest support networks. They discuss the pivotal meeting that started it all and the challenges they faced with the initial low success rates. The significance of the '12 steps' in recovery and its lasting impact are explored, alongside the rising trend of mindful drinking among millennials. They also touch on the intriguing cocktail that ensnared Wilson and the evolving habits of younger generations in their relationship with alcohol.