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Secrets Of Profitable Pricing For Consultants With Bill Wilson: Podcast #320

Consulting Success Podcast

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Navigating the Difference Between What Clients Want and Need

This chapter delves into the importance of understanding the market's desires versus their actual needs, guiding clients from initial wants to necessary solutions through interactive workshops. It emphasizes leading with clients' language and pains for effective pricing strategies and discusses scaling a business with systems, technology, and strategic hires.

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