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Focus More on Value Capture
Oct 9, 2014
11:33
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Stefan Michel
Highlights
AI Chapters
Episode notes
What Is Value Base Pricing?
02:16
How to Change the Payer and Capture Value Differently
01:52
Using the Framework to Capture More Value
03:09
1.
Introduction
2min
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2.
How to Change the Payer and Capture Value Differently
2min
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3.
What Is a Price Carrier?
3min
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4.
What Is Value Base Pricing?
2min
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5.
Using the Framework to Capture More Value
3min
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Stefan Michel, professor at IMD, says your business should rethink how it captures value, not just how it creates it.
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