What Is Value Base Pricing?

Value base pricing in most industry is not done by auctioning, but by figuring out what is the value that we create with the customer. How can we capture that value better? And one example i use in the article is from bosart, a swiss company that sells screws, knots and bolts. This is an extreme form of value base pricing. It's almost the perfection of value base Pricing where you capture all the willingness to pay. But at the same time, you want to be very careful about looking at competitors who come in you market with the different value capture idea. If theychanged the price carrier, if they changed the payer, they could really attack you from a sight