Using the Framework to Capture More Value

Stephan michel: I think this really requires a joint effort of several cross functional teams within yheu organization to think about this regularly and systematically. In other words, you could use this as a kind of diagnostic tool, because something's happening in your competitive set that is maybe blindsiding you. But but using the framework, you could understand it better, exactly. And so what we did we prepared 24 cases of value capture innovation in different markets, and then we presented them and discussed them with the top team of the company.