After buying the digital rights for IPL for an eye-popping amount last year, Mukesh Ambani’s JioCinema wants to change the way Indians watch cricket. It wants to replace TV viewing with online streaming.
In order to pull it off, it came up with an almost disruptive move. It decided to make IPL streaming free
While viewership is expected to hit half a billion and ad impressions to quadruple after this, advertisers are skeptical about a host of unknown factors.
