JioCinema's big IPL bet has advertisers in a fix
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Geosynomic's Challenge in IPL 2023
In a typical IPL match, you would require at least 20 to 25 million impressions to move the needle with respect to brand recall and impact. But in a high viewership match, say for example, India Pakistan World Cup knockout, you may require as much as 100 million impressions to get a meaningful SOV. A lot will depend on whether geosynomic can actually pull off what it set out to do, to win off viewers of IPL from TV to online streaming.
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