JioCinema's big IPL bet has advertisers in a fix
Daybreak
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The Rise of Digital Ads in the IPL
Viewers from tier 2 and 3 cities are expected to push the expansion of IPL's online streaming. This is in addition to urban users who could not afford a subscription last year. Traditional advertisers like Taiyo, Paint and Pike companies are suddenly considering spending on digital advertising. Meanwhile, startups that contributed 13% to India's ad revenues in 2021 are expected to link into the background.
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