JioCinema's big IPL bet has advertisers in a fix
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Introduction
The Indian Premier League or IPL is going to kick off a week from today. India's OTT giant Disney Hot Star does not have the digital streaming rights for the event anymore. Reliance took that crown jewel from it last year, for a whopping $2.9 billion. This year, the IPL will be streamed on Mukesh Ambani's Geo Cinema.
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