JioCinema's big IPL bet has advertisers in a fix
Daybreak
00:00
Geosynima and the Indian OTT World
Geosynima has introduced a number of books like quick highlights, multi-camera views and 4K resolution streaming to win the long drawn battle. The majority of geotelecom subscribers are prepaid customers which means that they have a limited amount of daily data to spend on the matches. Even with low-res streaming, they would end up using their entire daily data limit of 1.5 to 2GB to watch one full match that usually lasts for about 3 hours. This has got some of the advertisers worried.
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