StreamTime Sports The NHL, Los Angeles Rams, New Jersey Devils – A CMOs perspective on the future of fandom
Apr 2, 2025
Join Tim Stott, Executive Producer for HBS, alongside Heidi Browning, CMO of the NHL, Gillian Frichetti, CMO of the New Jersey Devils, and Catherine Kailin-Frederick, CMO of the LA Rams, as they dive into the changing world of sports fandom. They discuss how to reach younger, diverse audiences using innovative content and influencers. Discover the importance of community engagement and technology in shaping future fan experiences. Learn how sports brands can redefine loyalty and adapt in a rapidly evolving digital landscape.
AI Snips
Chapters
Transcript
Episode notes
Complexities of Modern Fandom
- Sports teams face the challenge of connecting with fans across diverse platforms.
- They're embracing content creation, influencer marketing, and community engagement.
Content and Marketing Integration
- Consider content's marketing potential during production, not just its entertainment value.
- Think about serialization, calls to action, and cross-platform adaptability.
Evolving Fandom
- Sports fandom is evolving beyond traditional geographic and team-centric loyalties.
- Modern fans are increasingly driven by the desire to connect with athletes personally, enabled by digital platforms.