Gillian Frichetti

CMO of the New Jersey Devils, discussing strategies for engaging with modern sports fans and the evolving role of athletes.

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Apr 2, 2025 • 48min

The NHL, Los Angeles Rams, New Jersey Devils – A CMOs perspective on the future of fandom

Join Tim Stott, Executive Producer for HBS, alongside Heidi Browning, CMO of the NHL, Gillian Frichetti, CMO of the New Jersey Devils, and Catherine Kailin-Frederick, CMO of the LA Rams, as they dive into the changing world of sports fandom. They discuss how to reach younger, diverse audiences using innovative content and influencers. Discover the importance of community engagement and technology in shaping future fan experiences. Learn how sports brands can redefine loyalty and adapt in a rapidly evolving digital landscape.