Catherine Kailin-Frederick
Chief Marketing Officer of the LA Rams, offering insights into the future of fandom and the importance of community engagement.
Best podcasts with Catherine Kailin-Frederick
Ranked by the Snipd community
Apr 2, 2025 • 48min
The NHL, Los Angeles Rams, New Jersey Devils – A CMOs perspective on the future of fandom
Join Tim Stott, Executive Producer for HBS, alongside Heidi Browning, CMO of the NHL, Gillian Frichetti, CMO of the New Jersey Devils, and Catherine Kailin-Frederick, CMO of the LA Rams, as they dive into the changing world of sports fandom. They discuss how to reach younger, diverse audiences using innovative content and influencers. Discover the importance of community engagement and technology in shaping future fan experiences. Learn how sports brands can redefine loyalty and adapt in a rapidly evolving digital landscape.
