The NHL, Los Angeles Rams, New Jersey Devils – A CMOs perspective on the future of fandom
StreamTime Sports
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Redefining Sports Fandom
This chapter explores the evolving nature of sports fandom, emphasizing the need for continuous engagement with fans beyond major events. It discusses the shift towards player-centric fandom, the impact of digital media, and strategies for connecting with younger audiences through innovative approaches. The speakers highlight the importance of community responsibility and understanding fan values in a changing sports marketing landscape.
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