The NHL, Los Angeles Rams, New Jersey Devils – A CMOs perspective on the future of fandom
StreamTime Sports
00:00
Engaging Young Fans through Creators
This chapter explores the significance of connecting with young fans in the sports industry to shape effective marketing strategies. It discusses the role of social media and creative collaborations, highlighting how engaging content from influencers captivates audiences and fosters personal connections. Through various innovative initiatives, the chapter illustrates the evolving landscape of sports marketing, focusing on feedback dynamics and the integration of lifestyle elements to attract a broader fanbase.
Transcript
Play full episode
