The Thriving Dentist Show

How To Use Robert Cialdini's 6 Fundamental Influence Principles to Help New Patients Choose Your Office

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Jun 21, 2023
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INSIGHT

Limited Patient Website Time

  • New patients spend very little time on dental websites, often under 90 seconds.
  • This limited time makes first impressions and influencing factors crucial on your website.
ADVICE

Boost Liking with Personal Photos

  • Enhance the 'About the Doctor' page with professional and family photos to increase likability.
  • Show personal interests or family to connect with the majority female visitors who are often moms.
ADVICE

Leverage Social Proof with Reviews

  • Actively collect and showcase numerous five-star Google reviews as social proof on your website.
  • Even a few visible reviews convince visitors of your practice’s credibility quickly.
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