Six Fundamental Principles of Influence

The six fundamental principles of influence as defined by Dr. Robert Chaldini are reciprocation, liking and social proof. Nairn: We want to take these six fundamental principles and quite literally weave them like a tapestry throughout every page of your website. Have these six have evidence of these 6 fundamental principles woven strategically, seamlessly, organically into the content of your website? Well, I'm going to number these six principles. They're not numbered in order, Nairn, but they're numbers I can remember to cover all six.