
How To Use Robert Cialdini's 6 Fundamental Influence Principles to Help New Patients Choose Your Office
The Thriving Dentist Show
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The Six Fundamental Principles of Influence
We tend to trust or value opinions from people in authority. The sixth fundamental principle of influence by Robert Chaldini is the concept of scarcity. Scarcity can apply a couple of different ways, Naren says. Aaron: Are you feeling like Costco and Aaron?
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