The Content Strategy Podcast

Episode 57: Peter Merholz - The maturity of content and design disciplines

Jun 13, 2023
Peter Merholz, an independent consultant and co-founder of Adaptive Path, dives into the evolving relationship between design and content strategy. He shares insights on how different organizations navigate these disciplines, emphasizing the role of digital maturity in shaping content and design practices. Peter recounts humorous anecdotes from his early career while exploring the complexities of effective collaboration. He highlights the essential connection between leadership and content creation, and reflects on the impact of social media on professional networking.
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ANECDOTE

Unexpected Presentation Launches Career

  • Peter Merholz and Kristina Halvorson met when Kristina gave a surprise presentation to 150 people at an Adaptive Path event.
  • This moment fueled Kristina's career by exposing content strategy to an enthusiastic audience in San Francisco.
INSIGHT

Content Strategy Is Slippery

  • Content strategy remains a slippery fish, varying greatly by company and context.
  • Its distinctions from content design and UX writing are often unclear even to professionals.
INSIGHT

Content Governance Varies by Industry

  • Financial services and regulated industries treat content as critical and have robust content governance.
  • Many companies lack dedicated content roles, impairing content's strategic practice.
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