Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationships and communication in the workplace.

Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating pay parity across disciplines. The chat reveals how storytelling has played a role in communicating impact and creating influence to build a user-centred culture. It’s jam packed with advice and examples.

Trisha Causley and Maria Hofstetter are content designers at Shopify, bringing their expertise in linguistics and literature to the world of content strategy. They explore the transformative role of AI, particularly large language models, in content creation. The duo shares practical advice on using prompts effectively and the importance of human oversight in the creative process. They also discuss career opportunities for content designers in the AI landscape and emphasize the need for quality standards in evaluating AI outputs.

Jeff Eaton discusses the challenges in content production and management, emphasizing the importance of observability in assessing content quality. They explore key roles in content strategy, the role of storytelling, and the need for small pilot projects to build confidence before large-scale changes.

Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of content work and provides insights and advice on documenting content patterns, collaborating with stakeholders, and leveraging data to drive business impact. She also shares her thoughts on the future of content strategy and the importance of content designers taking on leadership roles within organizations.

Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content leaders, the current state of the content strategy field and advice and insights to help leaders evolve their content process maturity.

Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offers advice for hiring content designers. The conversation delves into the structure of user experiences at Hotjar, with a focus on enterprise level customer journeys and the evolving nature of these journeys based on strategic research.

Mark McCormick, a retired content strategy and customer experience leader with a notable career at Wells Fargo, shares his journey in content strategy and its vital role in shaping customer experiences. He emphasizes how content must lead design processes and reflects on the evolution of the field over the past 25 years. Mark discusses his influential white paper on content strategy, stressing the importance of collaboration across disciplines and encouraging content strategists to embrace leadership roles in their organizations.

Morgan Marie Quinn is a Content Design leader at Google where she oversees content teams across Bard and Google Assistant. Morgan joins Kristina to talk about all things large language models (LLMs) and generative AI. From defining LLMs, accuracy, vulnerabilities and governance, this episode has it all direct from someone at the forefront of this new era for content design.

Keri Maijala, leader of LinkedIn's content design team, discusses content skill sets and roles, the evolution of content and UX terminology, invisible work of content design, and connecting business goals to content design. The podcast delves into her journey in web design, evolution of content strategy at LinkedIn, demonstrating value in content design, navigating organizational change, and ends with a casual conversation about a unique Pomeranian and gratitude sign-off.