The Content Strategy Podcast
Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn
Sep 26, 2023
Keri Maijala, leader of LinkedIn's content design team, discusses content skill sets and roles, the evolution of content and UX terminology, invisible work of content design, and connecting business goals to content design. The podcast delves into her journey in web design, evolution of content strategy at LinkedIn, demonstrating value in content design, navigating organizational change, and ends with a casual conversation about a unique Pomeranian and gratitude sign-off.
43:51
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Quick takeaways
- Content design should align with organizational priorities to demonstrate value and impact.
- Content designers play an active role in product and user experience design, alongside designers and engineers.
Deep dives
Introduction of Guest Carrie Myla and Her Background
Carrie Myla, the content design team leader at LinkedIn with over 20 years in user experience, focuses on crafting relevant, human-centric content. She shares her journey starting with self-teaching web design and transitioning to content management and design. Carrie's experience highlights the evolution from web designer to content strategist to her current leadership role at LinkedIn.
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