The Content Strategy Podcast Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
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Mar 19, 2024 Trisha Causley and Maria Hofstetter are content designers at Shopify, bringing their expertise in linguistics and literature to the world of content strategy. They explore the transformative role of AI, particularly large language models, in content creation. The duo shares practical advice on using prompts effectively and the importance of human oversight in the creative process. They also discuss career opportunities for content designers in the AI landscape and emphasize the need for quality standards in evaluating AI outputs.
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Trisha's Career Journey
- Trisha Causley's background is in linguistics, working on dictionaries for indigenous languages.
- She transitioned to content strategy and design at IBM and later Shopify, working with AI.
Maria's Career Journey
- Maria Hofstetter's background is in literature and she started with freelance social media marketing.
- Her path led her to UX content strategy and design, eventually landing at Shopify and working with AI.
Understanding LLMs
- LLMs are a subtype of AI, trained specifically on human language.
- They excel at language-based tasks but struggle with other areas like math or visuals.