The Content Strategy Podcast
Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
Mar 19, 2024
Trisha Causley and Maria Hofstetter are content designers at Shopify, bringing their expertise in linguistics and literature to the world of content strategy. They explore the transformative role of AI, particularly large language models, in content creation. The duo shares practical advice on using prompts effectively and the importance of human oversight in the creative process. They also discuss career opportunities for content designers in the AI landscape and emphasize the need for quality standards in evaluating AI outputs.
43:36
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Quick takeaways
- Content designers play a crucial role in guiding large language models (LLMs) by refining prompts to enhance AI-generated outputs.
- Embracing curiosity and adaptability is essential for content designers to thrive in rapidly evolving AI environments and methodologies.
Deep dives
The Role of Content Designers in AI
Content design is increasingly relevant in the context of artificial intelligence, particularly in the development of AI-powered tools and features. Content designers at Shopify, for instance, leverage their understanding of language to enhance user experiences when working with large language models (LLMs). They play a crucial role in evaluating AI-generated outputs and refining prompts to ensure clarity and effectiveness. This involvement emphasizes that human oversight is essential in guiding AI systems, supporting the idea that creativity and strategy from content designers remain vital even as AI evolves.
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