The Content Strategy Podcast
Episode 66: Jeff Eaton - The importance of observability in assessing content
Feb 27, 2024
Jeff Eaton discusses the challenges in content production and management, emphasizing the importance of observability in assessing content quality. They explore key roles in content strategy, the role of storytelling, and the need for small pilot projects to build confidence before large-scale changes.
39:30
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Quick takeaways
- Effective content strategy requires targeting niche audiences and building robust content systems.
- Assessing content quality through observability is crucial for strategic decision-making and effective content management.
Deep dives
Challenges of Content Production and Management
Organizations face increasing pressure on content production with competition for attention, leading to the need to produce more content. Managing the produced content efficiently becomes crucial amidst the chaos. A strategy to strategically narrow down production, intelligently target audiences, and build effective content systems is essential to mitigate the pressure and ensure content works effectively.
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