Episode 66: Jeff Eaton - The importance of observability in assessing content
The Content Strategy Podcast
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Strategic Organization for Content Success
The chapter explores the importance of clear ownership and strategic focus in content strategy, emphasizing the need for alignment among various roles within an organization to ensure effectiveness. It discusses challenges in moving from strategic analysis to implementation, highlighting the use of pilot projects to gain support and justify larger investments. The chapter also delves into managing content migrations and re-platforming projects at scale, emphasizing incremental progress and data-driven decision-making.
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