

Episode 62: Mark McCormick - Content strategy and the customer experience
7 snips Nov 15, 2023
Mark McCormick, a retired content strategy and customer experience leader with a notable career at Wells Fargo, shares his journey in content strategy and its vital role in shaping customer experiences. He emphasizes how content must lead design processes and reflects on the evolution of the field over the past 25 years. Mark discusses his influential white paper on content strategy, stressing the importance of collaboration across disciplines and encouraging content strategists to embrace leadership roles in their organizations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
The Evolution of Content Strategy
01:31 • 9min
Transforming Client Relationships Through Strategic Content
10:58 • 2min
Evolving from Content to Customer Experience
12:44 • 6min
Navigating Content Strategy in Finance
19:09 • 10min
Evolving Content Strategy Insights
29:30 • 12min
Elevating Content Strategists to Leadership Roles
41:25 • 4min