The Content Strategy Podcast

Episode 62: Mark McCormick - Content strategy and the customer experience

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Nov 15, 2023
Mark McCormick, a retired content strategy and customer experience leader with a notable career at Wells Fargo, shares his journey in content strategy and its vital role in shaping customer experiences. He emphasizes how content must lead design processes and reflects on the evolution of the field over the past 25 years. Mark discusses his influential white paper on content strategy, stressing the importance of collaboration across disciplines and encouraging content strategists to embrace leadership roles in their organizations.
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