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The Content Strategy Podcast
Episode 62: Mark McCormick - Content strategy and the customer experience
Nov 15, 2023
Mark McCormick, a retired content strategy and customer experience leader with a notable career at Wells Fargo, shares his journey in content strategy and its vital role in shaping customer experiences. He emphasizes how content must lead design processes and reflects on the evolution of the field over the past 25 years. Mark discusses his influential white paper on content strategy, stressing the importance of collaboration across disciplines and encouraging content strategists to embrace leadership roles in their organizations.
45:08
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Quick takeaways
- Mark McCormick emphasizes the evolution of content strategy as a vital leadership role that advocates for content as a business asset.
- He highlights the complexities of modern content strategies due to mobile and social media, necessitating adaptable approaches across diverse platforms.
Deep dives
Mark McCormick's Career Journey
Mark McCormick's career in content strategy began in high school when he joined the yearbook team, which ignited his passion for content over design. After becoming an English major and exploring roles in bookstores and editing, he transitioned into academic publishing, where he engaged with emerging new media in the 1990s. His exposure to interactive laser disks led him to realize that content was often an afterthought in new media, prompting him to advocate for content-first thinking. This pivotal realization laid the groundwork for his later emergence as a key figure in the field of content strategy, emphasizing content as a strategic asset.
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