The Content Strategy Podcast cover image

Episode 62: Mark McCormick - Content strategy and the customer experience

The Content Strategy Podcast

00:00

Transforming Client Relationships Through Strategic Content

This chapter explores the transformative impact of viewing content as a strategic asset in client relationships. It emphasizes the principle that content should lead the design process, reflecting a shift from traditional perspectives on the role of content in shaping user experiences.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app