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Episode 62: Mark McCormick - Content strategy and the customer experience

The Content Strategy Podcast

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Navigating Content Strategy in Finance

This chapter explores the dynamics of managing a content strategy team at a major financial institution, focusing on the significance of hiring skilled strategists and equipping them for success. It discusses the interview process, the evolution of the field, and the importance of effective communication of content strategies within organizations. The chapter also highlights the collaborative essence of content strategy and acknowledges the influences of past practitioners on current practices.

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