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Quick takeaways
- Sara Blakely's persistence and dedication helped her secure a meeting with Neiman Marcus and secure her first major retail account for Spanx.
- Blakely's focus on creating a quality product and utilizing word-of-mouth marketing strategies contributed to the success and popularity of Spanx.
Deep dives
Designing a New Kind of Underwear
Sarah Blakely, the founder of Spanx, shares her journey of creating the innovative undergarment brand. Blakely initially had aspirations of becoming a lawyer but found herself working odd jobs, including selling fax machines. The idea for Spanx came to her when she realized the need for an undergarment that provided a smooth and slimming effect without visible panty lines. Blakely took matters into her own hands, conducting research, writing her own patent, and reaching out to manufacturers to create prototypes.
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Listen to the best highlights from the podcasts you love and dive into the full episode