Spanx: Sara Blakely
How I Built This with Guy Raz
00:00
The Biggest Mistake That Antrepe S Makes
Tara's product was being sold in the hosery department, and her customer was in the shoe department. She paid people to go buy the product and create a buzz about it. "I've got to get my product out of the department it's supposed to be sold," she says.
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