Spanx: Sara Blakely
How I Built This with Guy Raz
00:00
I've Got a Product, a Patent, and a Name. Can I Come and Show You?
Sara blakeley invented a product that would change the way people wear clothes. She went to niman marcus headquarters with her prototype in a ziplock bag and an old red back pack as a good luck charm. The company's buyer was stunned when she saw how well it worked, so they ordered seven stores.
Transcript
Play full episode
